City of Melbourne

Melbourne Spring Fashion Week 11
Fashion springs to life

Melbourne Spring Fashion Week is the premier event on Melbourne’s fashion calendar.

An event this large needs a broad range of design collateral, from ticketing to programs, signage and online.

We developed an innovative creative campaign that featured a suite of glamorous editorial photography. The images of model Sophie van den Akker as a strong heroine were a strategic departure from the feminine and studio-bound artwork from previous years - a reflection of the changing mood of fashion at the time and a fresh new look for Spring Fashion Week.

Things we made
  • Website
  • Design
  • Posters
  • Web Banners
  • Signage
  • Retouching
  • Photography
  • Programs
Using skills in
  • Motion
  • Brand
  • Strategy
  • Digital
  • Design