Lawler

Rebrand
Two become one

When accounting firms Draper and Lawler merged, we developed a new brand identity that retained the unique history of each company.

We worked closely with the merged parties to find a visual style that could successfully integrate both and allow the new incarnation to grow on a national scale. Using the accounting term "the whole is greater than the sum of its parts" we developed images, colour and a strong typographic treatment to establish an identity that mirrored the values of the company.

Lawler Draper Dillon has since grown into a network of eight organisations. Their reputation is constantly growing and the strength of their network has significantly improved since the redesign.

Things we made
  • Logo
  • Style Guide
  • Brand
  • Identity
Using skills in
  • Brand
  • Strategy
  • Design