Telstra Super

Super consolidation campaign

With the insight that no-one 
likes leaving things unfinished,
 we coupled a simple yet
 engaging production mechanic 
that illustrated the benefit of
 super consolidation with an
 ‘easy’ message that felt like the 
job was already half done.
 Let’s finish tying up those loose ends.



New legislation was introduced whereby
 Australians could consent to super funds 
using their TFN to search the new ATO 
register to find 
any lost super on the member’s behalf.
 Despite the benefits to their members
, the certified ID requirements and general 
apathy around super were a huge 
roadblock for Telstra Super in getting
 members to consolidate.



We needed to strike while the iron was hot
 off the back of the members consenting to 
the registry search.
 Whilst super was top of mind the DM was sent, designed to make consolidation as
 simple as possible through high levels of
 personalisation - resulting in the member 
having to do as little as possible.


2,994 packs were mailed in total;
 achieving a response rate of 35.1% of
 all recipients consolidating their multiple 
super funds into one Telstra Super
account.
 This translated into $28.2 Million in new 
funds under Telstra Super Management.

Things we made
  • Brochure
  • Direct Mail
Using skills in
  • Strategy
  • Design