We work closely with the Henley marketing team across every facet of their communications. From digital to print, signage and on-site marketing, we’ve been their lead creative and strategic partner for over six years.
Their luxury home brand, Mainvue Homes, is a fantastic example of our creative and strategic capabilities across a large set of deliverables.
Mainvue Homes gives home buyers an alternative to the standard order-home buying process. The experience is much closer to working with an architect — buyers can customise many elements of a Mainvue home to suit their lifestyle.
We started by establishing the Mainvue identity, developing a typographic mark, brand language, and visual execution that reflected the premium nature of the Mainvue brand and the process of buying an architectural home.
We established Victoria and New South Wales with a comprehensive list of communications, including point of sale, online and TV, utilising floor plan treatments, image assets, photography and marketing and directional signage.
On the strength of the campaigns in Australia, Henley took the Mainvue brand to the United States, where they quickly developed a new way of selling homes in the American market.
HIVE developed a complete branded environment for Mainvue consultants to work with customers in creating their dream home. As a full service agency, we’re able to reproduce a colour accurately from a website online to a printed catalogue and the signage in a showroom.
With the magic of product retouching, we can take a Henley blueprint and construct a house artificially using a mixture of photography, retouching and 3D modeling.