Telstra Super

Spouse Tax Offset
A Nagging Benefit

How do you encourage two people to fill out a form? Get them to nag each other.

We encouraged members of Telstra Super to offset their tax by claiming their partners income. We addressed each partner separately, asking one to nag the other.

It’s been Telstra Super’s most successful direct mail campaign to date.

Things we made
  • Design
  • Direct Mail
Using skills in
  • Management & Direction
  • Strategy
  • Digital
  • Design
  • Relations