The largest key
retail campaign driving gifting sales, Christmas is a colossal occasion for
Village Cinemas. In the lead up, Hive devised both Traditional and Gold Class
cinema experience collateral, for use across print, digital and paid media
Quirky movie specific lead concepts were formulated for Christmas Blockbusters Star Wars, Spectre and Hunger Games.
In line with the honest and fun nature of the Village Brand, all communications were tied together with an amusing and engaging on screen synergy ad ‘Try a less risky move this Christmas’.