AUSTRAL LOCK

Mitre 10 Expo Invite
The key to launching a product


Within a very saturated door handle market Hive was challenged to launch a new product series that was high in quality and low in price to Mitre10 in a way that would be remembered. 

Armed with the insight that ‘seeing is believing’ Hive identified the Mitre10 expo for all stores was the perfect stage. A stand was set up and store owners were enticed to visit through a direct mail invitation which contained a physical key which unlocked a VIP gift.

This not only created a real buzz at the expo but more importantly saw bstore owners inadvertently try the new series turning the insight of ‘seeing is believing’ in to ‘trying is buying’.  

Using skills in
  • Brand
  • Strategy
  • Design