Launching a new podcast into the world is daunting. The market is saturated and finding a clear, unique voice that resonates with your audience is tough. Village were up for the challenge however, and asked us to help them name, brand and launch their new cinema based podcast. The idea was to take cinema-crazy Village Cinemas staff and let them chat about the latest release movies, giving listeners an insider’s view on what they might like to watch next.
A huge amount of research was undertaken, both in the movie centric podcast space, and also what worked best from a visual perspective. We created a name and identity that immediately speaks to cinema, but also to the format. Three experts discussing thier passion, the movies. Finally a little animation was added, bringing the identity to life and giving listeners a good idea of how entertaining the podcast is to listen to.
The Results- Number 1 show on iTunes podcast chart (TV & Movies) on launch day