University of Melbourne
The University of Melbourne launched the Bachelor of Design providing students the opportunity to explore 12 design disciplines. They wanted to engage students to explore the disciplines in a virtual space and give them the freedom to tour spaces whilst learning about what the university has to offer.
Following our initial discovery and research and our love of everything creative, Hive focused on communicating the breadth of design and how it impacts every aspect of life- from architecture and urban planning through to digital technologies and performance.
Showcasing each discipline we developed a virtual reality experience exploring the streets of Melbourne and Campus life. Delivering VR headsets via direct mail supported by a multi channel campaign.