Village Cinemas has fostered significant life events for cinema-goers since opening their doors in 1954. With this in mind, our creative team worked with Village Cinemas to develop a new brand direction and a supporting campaign that celebrates these memorable moments spent with the special people in your life.
Since the introduction of the Gold Class cinema, to the most recent addition of VJunior, a theater designed by kids for kids; and the upcoming launch of Australia’s first 4DX cinema; Village has been developing a ‘world of movie experiences’, which we showcased with a creative campaign that launched our newly developed brand essence ‘Where movies mean more’.
The new brand is more than a tagline; it’s putting a voice to the philosophy that has driven Village Cinemas' innovation for decades and will continue to provide clarity on their operations into the future.
The campaign communications incorporated a television commercial alongside a digital, print and outdoor rollout in key locations.