Combing movies and play, Village Cinemas in partnership with Hot Wheel's launched a first in Australian Cinema - Vjunior, a space for parents and children alike to enjoy the magic of the movies.
The initial research phase of the project saw us undertake a customer focused approach to Vjunior, testing our ideas with kids and observing the way they played and interacted with their environments. From this, the focus for the concept was born; a cinema for kids, designed by kids.
Hive Creative was tasked with the strategic brand development and creative launch campaign for this exciting new cinema concept. This encompassed naming, branding and production of a television commercial, event launch assets as well as the execution of all print and digital advertising and branding materials.