Australian Made has been supporting local makers and their products for 40 years. That's 40 years of the green and gold kangaroo logo helping Australian shoppers find products made right here. That called for a big celebration. 

It was our job to create a campaign that highlighted the big 4-0, showcase what makes Australian Made so special, and also bring in a little birthday fun.

With the successful launch of a new brand platform currently in market, we came up with a creative way to connect to the momentum of the 'Made Right Here' platform and supporting campaign by using a still that truly encapsulated the support Australian Made gives to hard-working makers, every single day.

This core campaign was supported by a logomark that makes a big deal out of a big birthday. The 40 Years stacked around makes a bold statement, while keeping the green and gold kangaroo front and centre.  

This core campaign was supported by a range of fun content that celebrated different aspects of the anniversary. The first leaned into the birthday fun, playing into Australians love of the roo and a birthday bash, while the other celebrated some of the makers that have been a part of the 40-year journey. 

The campaign was run across OOH, digital and radio. It reflects the reinvigorated energy the brand is enjoying with Made Right Here, and is an invitation to celebrate a beloved Australian institution.