Smart technology is part of everyday life but when it comes to the front door, most solutions sacrifice style for function. Gainsborough saw an opportunity to launch Mode – an affordable smart lock range that gives people control, convenience and peace of mind, without compromising on design.

We positioned Mode as the smart lock that looks as good as it performs. Everyday moments – arriving home with hands full, welcoming guests, forgetting if the door is locked – showcase Mode’s varied ways to enter the home with ease. A code, a fingerprint or through the personalised app.

A distinct visual language featuring an electronic-inspired motif threads through campaign assets to signal Mode’s modern, tech-forward character.

The campaign rolled out across digital, social and print outputs, combining cinematic product shots with relatable lifestyle storytelling. The result was a confident launch that established Mode as the stylish, intuitive choice for modern living.