Saints Education is a new umbrella organisation that was developed to encompass a broad range of existing educational institutions. These institutions included a range of existing brands and names that made it confusing for students, their families, staff, and organisational partners to know which branch of the organisation was relevant to them. 

The brand architecture needed an update to keep up with the growth of the organisation and the needs of the people it connected with.

Hive began developing an understanding of each audience group, working out what information would be most helpful, and which brand was relevant to them. Also to be considered, was the importance of the non-traditional education, offered by a few key brands, and ensuring they could remain recognisable in any solutions we put forward. 

From here Hive developed a master brand architecture system that brought all the different logos and brand names together under the same mark and created a solution that allowed for just enough distinction between campuses, programs, and sub-brands for audience groups to navigate.

Now thoroughly documented and tested, the new architecture is ready to encompass the growth of Saints Education as an evolving, dynamic organisation, laying out a clear pathway for the future.