--- title: "HIVE Creative : Choose Tap Social Planning" description: Hive Creative helped Choose Tap make a social splash image: https://hive.com.au/hubfs/YVW_GUIDELIENS_SOCIAL.jpg --- ![224472 HIVE Newsletter November 2023_CHOOSE_TAP_Mobile-Mockup_V3-1](https://hive.com.au/hubfs/224472%20HIVE%20Newsletter%20November%202023_CHOOSE_TAP_Mobile-Mockup_V3-1.jpg) ###### Yarra Valley Water Choose Tap Social Planning - Strategy - Research - Copywriting - Design Choose Tap a movement created by Yarra Valley Water, is dedicated to raising awareness about the impact single use plastics have on our world. Embraced by councils and a multitude of entities, the Choose Tap brand plays a crucial role in collaborative efforts to reduce plastic waste. We were tasked with creating a cohesive and easily accessible social media presence, offering a consistent platform for the marketing team. Entrusted with amplifying the reach of the Choose Tap movement, we crafted an efficient and user-friendly strategy to contribute to the ongoing mission against plastic pollution. A year-long social planning journey unfolded, building upon on the established Choose Tap brand. Drawing from Choose Tap’s core brand pillars and dividing content across five distinct categories, we integrated imagery, icons, graphs, text, and external content to make the water saving message ripple through feeds effortlessly. We created a social plan that leveraged brand pillars to create messaging that was on-brand, on-topic and empowering. Relevant timely alignments were researched and included, giving viewers a range of events and like-minded ways to engage with a more sustainable future. The work is about more than just refreshing feeds though, it’s about encouraging sustainable water and drinking habits through captivating and educational content. We armed YVW with a trove of best-practice examples, data, templates, and content, maintaining the essence of Choose Tap while easing the social media workload. By instilling an ongoing and regular social presence, Yarra Valley Water's social makeover isn’t merely a splash but a ripple effect, fostering a community committed to a sustainable future – one tap at a time. ![224472 HIVE Newsletter November 2023_CHOOSE_TAP_Macbook-Mockup_V2](https://hive.com.au/hs-fs/hubfs/224472%20HIVE%20Newsletter%20November%202023_CHOOSE_TAP_Macbook-Mockup_V2.jpg?width=1000&height=597&name=224472%20HIVE%20Newsletter%20November%202023_CHOOSE_TAP_Macbook-Mockup_V2.jpg) ![223549 YARW Choose Tap Social Planning_Social_Post_1080x1080_FA_The average Australian drinks 30L of bottled water a year, that’s over $70 compared to 0.02 cents for 30L of tap water](https://hive.com.au/hs-fs/hubfs/223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_The%20average%20Australian%20drinks%2030L%20of%20bottled%20water%20a%20year%2c%20that%E2%80%99s%20over%20$70%20compared%20to%200.02%20cents%20for%2030L%20of%20tap%20water.png?width=1080&height=1080&name=223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_The%20average%20Australian%20drinks%2030L%20of%20bottled%20water%20a%20year%2c%20that%E2%80%99s%20over%20$70%20compared%20to%200.02%20cents%20for%2030L%20of%20tap%20water.png) ![223549 YARW Choose Tap Social Planning_Social_Post_1080x1080_FA_Tap water is 2900 times cheaper than bottled water](https://hive.com.au/hs-fs/hubfs/223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_Tap%20water%20is%202900%20times%20cheaper%20than%20bottled%20water.png?width=1080&height=1080&name=223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_Tap%20water%20is%202900%20times%20cheaper%20than%20bottled%20water.png) ## **Diving deep into social media.** ![224472 HIVE Newsletter November 2023_CHOOSE_TAP_Mobile-Mockup_V2](https://hive.com.au/hs-fs/hubfs/224472%20HIVE%20Newsletter%20November%202023_CHOOSE_TAP_Mobile-Mockup_V2.jpg?width=1000&height=750&name=224472%20HIVE%20Newsletter%20November%202023_CHOOSE_TAP_Mobile-Mockup_V2.jpg) ![223549 YARW Choose Tap Social Planning_Social_Post_1080x1080_FA_It takes 2000 times more energy to produce 1L of bottled water than it does to refill at the tap. Make the smart choice next time you top up](https://hive.com.au/hs-fs/hubfs/223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_It%20takes%202000%20times%20more%20energy%20to%20produce%201L%20of%20bottled%20water%20than%20it%20does%20to%20refill%20at%20the%20tap.%20Make%20the%20smart%20choice%20next%20time%20you%20top%20up.png?width=1080&height=1080&name=223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_It%20takes%202000%20times%20more%20energy%20to%20produce%201L%20of%20bottled%20water%20than%20it%20does%20to%20refill%20at%20the%20tap.%20Make%20the%20smart%20choice%20next%20time%20you%20top%20up.png) ![223549 YARW Choose Tap Social Planning_Social_Post_1080x1080_FA_When you buy a plastic water bottle you are paying $3.98 more for water that has 118-325 microplastics per litre, compared to tap water](https://hive.com.au/hs-fs/hubfs/223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_When%20you%20buy%20a%20plastic%20water%20bottle%20you%20are%20paying%20$3.98%20more%20for%20water%20that%20has%20118-325%20microplastics%20per%20litre%2c%20compared%20to%20tap%20water.png?width=1080&height=1080&name=223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_When%20you%20buy%20a%20plastic%20water%20bottle%20you%20are%20paying%20$3.98%20more%20for%20water%20that%20has%20118-325%20microplastics%20per%20litre%2c%20compared%20to%20tap%20water.png) ![223549 YARW Choose Tap Social Planning_Social_Post_1080x1080_FA_Bottled water’s carbon footprint is 3500 times bigger than tap water. Be smart, choose tap](https://hive.com.au/hs-fs/hubfs/223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_Bottled%20water%E2%80%99s%20carbon%20footprint%20is%203500%20times%20bigger%20than%20tap%20water.%20Be%20smart%2c%20choose%20tap.png?width=1080&height=1080&name=223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_Bottled%20water%E2%80%99s%20carbon%20footprint%20is%203500%20times%20bigger%20than%20tap%20water.%20Be%20smart%2c%20choose%20tap.png) ![223549 YARW Choose Tap Social Planning_Social_Post_1080x1080_FA_Australians spend more than $736 million a year on bottled water](https://hive.com.au/hs-fs/hubfs/223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_Australians%20spend%20more%20than%20$736%20million%20a%20year%20on%20bottled%20water.png?width=1080&height=1080&name=223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_Australians%20spend%20more%20than%20$736%20million%20a%20year%20on%20bottled%20water.png) ![223549 YARW Choose Tap Social Planning_Social_Post_1080x1080_FA_When you buy a plastic water bottle you are paying $3.98 more for three times the amount of wasted water, compared to tap water](https://hive.com.au/hs-fs/hubfs/223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_When%20you%20buy%20a%20plastic%20water%20bottle%20you%20are%20paying%20$3.98%20more%20for%20three%20times%20the%20amount%20of%20wasted%20water%2c%20compared%20to%20tap%20water.png?width=1080&height=1080&name=223549%20YARW%20Choose%20Tap%20Social%20Planning_Social_Post_1080x1080_FA_When%20you%20buy%20a%20plastic%20water%20bottle%20you%20are%20paying%20$3.98%20more%20for%20three%20times%20the%20amount%20of%20wasted%20water%2c%20compared%20to%20tap%20water.png)