---
title: "HIVE Creative : Gainsborough Freestyle"
description: Developing packaging, branding and marketing collateral for Gainsborough Freestyle, a smart lock that looks smart.
image: https://hive.com.au/hubfs/222167_HIVE_Gainsborough_Freestyle_Case_Study_Article_1180x663_V1-20-Sep-15-1704-1.jpg
---

![223129_Hive Website Assets_Freestyle_Feature](https://hive.com.au/hubfs/223129_Hive%20Website%20Assets_Freestyle_Feature.jpg)

###### Gainsborough Freestyle

Branding  
Marketing  
Strategy

[Download Case Study](https://hubs.ly/Q01707mJ0)

Gainsborough is one of the leading Australian brands in door hardware. A legacy brand with over 50 years in the industry. But in the technology space, they were virtually starting from scratch. We were engaged to help them create a new brand and visual identity to support the release of their first smart lock.

Until now, choosing a smart lock was a matter of putting convenience ahead of style. But the Gainsborough product won’t only be smart, it will look smart too.

Combining both ‘freedom’ and ‘style’, made Freestyle the perfect name for the new lock. 

The brand blue is drawn directly from the light displayed on the product when it’s in use.  Every element of design for this brand centres around minimalism and space. It was designed to feel easy, uncluttered and stylish, just like the product it represents. 

![HIVE_WEB_Gains Freestyle_SML_776x630px_v2](https://hive.com.au/hs-fs/hubfs/HIVE_WEB_Gains%20Freestyle_SML_776x630px_v2.jpg?width=776&height=630&name=HIVE_WEB_Gains%20Freestyle_SML_776x630px_v2.jpg)

![HIVE_WEB_Gains Freestyle_MED_941x763px_v2](https://hive.com.au/hs-fs/hubfs/HIVE_WEB_Gains%20Freestyle_MED_941x763px_v2.jpg?width=941&height=763&name=HIVE_WEB_Gains%20Freestyle_MED_941x763px_v2.jpg)

## **Unlocking the balance of technology and style.**

![223129_Hive Website Assets_Freestyle_Keypad_L](https://hive.com.au/hs-fs/hubfs/223129_Hive%20Website%20Assets_Freestyle_Keypad_L.jpg?width=1107&height=634&name=223129_Hive%20Website%20Assets_Freestyle_Keypad_L.jpg)

[Want more? Download Case Study](https://hubs.ly/Q01707mJ0)