With the brand awareness campaign well established and running consistently, UnISuper were looking forward to the next step. What could they say next to continue convincing future-minded Australians that UniSuper is the best fund for their future? 

Brand tracking and insights had shown that the campaign was successful in increasing awareness and understanding, supported by an influx of members. But it also highlighted another aspect that UniSuper was in a unique position to take advantage of. Ease.

Superannuation is often seen as complex, mysterious and difficult to understand unless you are a whiz with numbers. However UniSuper’s app, digital portal and face to face approach to planning gives them the unique platform of making super easier for members to control. With UniSuper, your future is literally at your fingertips, and these tools make it simple to take control. 

We concepted, wrote and developed a creative response that showed just how simple super can be with UniSuper. Acting as an extension of the original brand campaign, the creative is strategically designed to feel connected and support the awareness generated by the brand campaign. 

Running across OOH, radio, digital, social and TV, this new campaign pillar demonstrates that no matter where or when, you are more in touch with your tomorrow at UniSuper.